Ted Hope's "Best Practices" for a Complete Cinema

This post from independent producer and thought-leader Ted Hope (Adventureland, In the Bedroom) is must read for independent filmmakers today. Hope provides intelligent insight on the future of filmmaking, which essentially requires that we expand our role beyond content creation and innovate in the realms of discovery, promotion, participation and presentation.

It’s funny, I thought I could say sayonara to marketing for awhile the moment I left the PR agency world, but that’s just not the case, and you know, I’m kinda okay with it. Ideas are really meant to be built upon and as Hope points out “if we stop being cynical about the ‘marketing’ aspects and use them to shape our narratives - and make sure that the narrative also shapes those points of impact we call marketing - our stories will have more influence, depth and resonance, by the sheer fact that they are more complete, carried from our moment of discovery, reinforced through moments of resonance and represented by the objects we surround ourselves with.”

Ted’s not on Tumblr, but if you’re a filmmaker, I suggest you bookmark his blog - www.trulyfreefilm.blogspot.com

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  1. brieflynoted posted this