If you’re interested at all in independent film producing, you should watch this round-table discussion led by indie producers Ted Hope and Christine Vachon. It’s nice to see some more experimentation with distribution at Sundance this year. I really do agree with Ted Hope’s statement that the gamechangers in the industry will be the producers and filmmakers who engage their audiences with social media and position themselves as artist entrepreneurs. As far as distribution goes, it’s going to take diversification. Only one film was sold in the first few days of Sundance this year - Buried - and that one had a very large budget and a Hollywood star attached. Filmmakers have to be willing to give up the idea of theatrical and look to other outlets to reach their audience. No one wants to see an investment lost.
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