On July 6, you will all have a free copy of Free under your … mouse button.” - Wired’s Chris Anderson at SXSW 2009
“The ‘freeconomics’ theory Anderson laid out in “Free! Why $0.00 Is the Future of Business,” his 2008 cover article in Wired, posits that in the internet era, giving goods away has moved from marketing gimmick to fundamental strategy that’s changing the way the world does business.”